UCFB Building

About WhatCollege

A global leader in education, creating life-changing opportunities for international students. Part of the UCFB Group and a subsidary of FirstPoint USA, WhatCollege?

England Lacrosse

Our Story

WhatCollege was created by international students, for international students. We aim to provide life-changing academic opportunities to international students whilst and helping institutions simplify their recruitment needs.

Founded by Andrew Kean in 2001 with support from the Prince's Trust, we have assisted over 35,000 students with their admission to over 5,000 colleges and universities. Becoming the world’s leading authority in American sports scholarships. FirstPoint USA was later acquired by UCFB, a leader in sports industry education. Expanding on the success and experience sending students abroad, WhatCollege was established as the academic arm of the FirstPoint Group.

WhatCollege simplifies the study abroad search, application, and acceptance process by providing complete end-to-end application management, counselling support, and relationship management for global recruitment partners and institutions. Our in-house search-and-apply platform provides a seamless experience to both recruitment partners and students on their journey to study abroad.

We empower people around the world to study abroad and access the best education.

Andrew Kean / Brendan Flood

Why Choose Us?

Trusted by institutions, recruitment partners, and students globally.

A proven track record of successful student placements in the USA

A network of global recruitment partners and leading US institutions

End-to-end student and partner application management